Apple’s Playing Catch Up
Today, Apple didn’t just release a bigger iPhone. “Yea, it released two - ha!” No seriously, what happened is more symbolic than that: today, Apple admitted it was wrong.
It swallowed its pride and accepted defeat. After countless quarters getting crushed globally by Android sales, it conceded one fact that Steve Jobs didn’t want to believe: consumers want bigger phones.
Three years ago, everyone (myself included) would have agreed that Apple knew what was best for consumers. Today, even Apple had to admit that it had been out of touch with the people.
In the past year or so, we’ve watched keynote after keynote and failed to be truly wow’ed by innovation like we were when Jobs got on stage so many times before. (This time, the LiveStream disappointed in a more literal fashion — even Denny’s jumped in to poke fun).
The iPhone 6 is truly nothing special. Larger screen size, 750p resolution, NFC payments, etc: all features that Android has had for years. Seriously. In its presentation, Apple highlighted not that it was out-innovating the competition with this new phone, but instead that it had improved speeds since the original iPhone of 2007. Well I sure hope it has!
The beloved tech giant has gotten complacent, as evidenced by its lackluster technological advances. Even the Apple Watch, which won’t arrive ‘til next year (starting at $349 — good luck adding metal bands and coatings), enters a market behind on both schedule and features. We’ll have to wait to see the final specs on the Apple Watch, but it already fails to stand out in a new market with a number of other competitors (including my personal favorite: the work of art that is the Moto 360).
So now what?
Let’s pick our heads up and purchase hardware not because it’s v6 of a phone we’ve had for several years, but because it truly is the best out there. It’s the only way to show companies like Apple and Google that they’re doing things right.
Look back to 2009: you’re glad you traded in that BlackBerry for an iPhone, aren’t you? Well now it’s time to evolve to 2014, my friend.